The summer of 2012 was marked by the 130th anniversary of one of the largest wireline companies in Europe. A solid date was celebrated for not a day or two, but several months -- from July to October, including Moscow City Day! Throughout this time, every weekend more than 1500 people visited a grandiose holiday on Gogol Boulevard - it was completely blocked for this event. Employees of the company, the press, customers and users - more than 7500 people became participants in all of this!
The purpose of this event was not only to increase the level of interest and loyalty of customers to the company, but also draw attention to its own history. The solution was a stylized photo exhibition that took viewers from the decade to the decade of the company's life, telling about the successes, achievements and transformations of communication facilities. 15 animators in costumes of different eras met passers-by near the stands of the exhibition with telephone handsets and "talked" to them with guests. During this unusual flash mob, a professional photographer took pictures of passers-by and visitors to the exhibition, and the cartoonist created cute portraits of all comers. In addition, a photographic laboratory was equipped on site, where visitors were photographed with retro props, immediately received instant photos and told their impressions of the exhibition in their interview. Those interested could take part in the shooting of this film.
The theme of the story was also revealed in the interactive zones created on the boulevard - visitors were in the courtyards of old Moscow. The spirit of the old city was accurately conveyed with the help of classical tournaments on table games (chess, dominoes, backgammon, checkers, lotto, cards). Tables and chairs for players were located under the awnings in case of bad weather. And all this is accompanied by live music performed by a violin ensemble and jazz musicians.
To prevent boredom, promoters attracted them to participate in the quest, providing a mini-map of the exhibition area, on which 5 stations were indicated. There was an animator on each of them, entertaining everyone with fun contests, sport and intellectual games. Participants who passed through all the stations were awarded prizes with the operator's symbols.
Everyone, regardless of age, could participate in master classes in Argentine tango with live music, T-shirts and dresses for ladies' hats. Especially for this holiday, a creative flash mob was created: first a musician started playing on the site, a second or third player joined him, then a vocalist with a megaphone joined in, and after him one was joined by the dancers ... The action ended suddenly when one of the mobbers rang phone - all took up the handset connected to the phone and started talking at once! Always be in touch for many and many years -- with ease, thanks to the largest telecommunications company!
The purpose of this event was not only to increase the level of interest and loyalty of customers to the company, but also draw attention to its own history. The solution was a stylized photo exhibition that took viewers from the decade to the decade of the company's life, telling about the successes, achievements and transformations of communication facilities. 15 animators in costumes of different eras met passers-by near the stands of the exhibition with telephone handsets and "talked" to them with guests. During this unusual flash mob, a professional photographer took pictures of passers-by and visitors to the exhibition, and the cartoonist created cute portraits of all comers. In addition, a photographic laboratory was equipped on site, where visitors were photographed with retro props, immediately received instant photos and told their impressions of the exhibition in their interview. Those interested could take part in the shooting of this film.
The theme of the story was also revealed in the interactive zones created on the boulevard - visitors were in the courtyards of old Moscow. The spirit of the old city was accurately conveyed with the help of classical tournaments on table games (chess, dominoes, backgammon, checkers, lotto, cards). Tables and chairs for players were located under the awnings in case of bad weather. And all this is accompanied by live music performed by a violin ensemble and jazz musicians.
To prevent boredom, promoters attracted them to participate in the quest, providing a mini-map of the exhibition area, on which 5 stations were indicated. There was an animator on each of them, entertaining everyone with fun contests, sport and intellectual games. Participants who passed through all the stations were awarded prizes with the operator's symbols.
Everyone, regardless of age, could participate in master classes in Argentine tango with live music, T-shirts and dresses for ladies' hats. Especially for this holiday, a creative flash mob was created: first a musician started playing on the site, a second or third player joined him, then a vocalist with a megaphone joined in, and after him one was joined by the dancers ... The action ended suddenly when one of the mobbers rang phone - all took up the handset connected to the phone and started talking at once! Always be in touch for many and many years -- with ease, thanks to the largest telecommunications company!